Tools like Google Analytics offer a myriad of data, metrics and charts for e-commerce owners. So what? What do you do with all this data? Which actions do you take?
Data Minded sat together with a Digital Marketing agency on the hunt for actionable insights. We discussed the data that was available in Google Analytics. And more importantly, which insights they were still missing. Data Minded extracted the data, built regression models and we identified drivers of revenue.
Our analysis gave the client a deeper understanding in their e-commerce sales. They learned which aspects were important in making a sale and which ones they could ignore.
This engagement is still ongoing. We are currently working on discovering the most valuable customer segments and identifying the top reasons for customer churn.